As we continue to adjust to the social distancing norms of 2020, many businesses have made a pivot to online sales. But there are still many restaurants who continue to take orders over the phone for take out and delivery.
The main challenge with social media is that it is always on, even when you are not. Customers expect to have timely access to your company and be able to interact with you on their time, not necessarily during business hours. Many businesses choose not to use social media for these reasons, but they are leaving a lot on the table by doing so.
Have you ever visited a website and realized that doing so likely compromised your computer or personal information? It’s an immediate feeling of dread as you think about what could happen next. There’s nothing more terrifying than knowing you just downloaded a virus or some malicious malware from visiting a shady website. This threat is so real that most of us have security plug-ins that pop up when you visit a website that is insecure or prevents a page from opening entirely if it is suspect.
To understand why something matters, first you need to understand what it is. SEO (search engine optimization) has become one of those splashy digital marketing terms that gets thrown around by anyone dabbling in this business. Most people know SEO is good, but not everyone understands exactly what it is.
One of the first things you need to do when creating a new website is decide on a domain name. It might sound incredibly simple at first – just insert your business name after www and before .com – but as you delve deeper into the process, you will find there are a lot of factors to consider.