Competition is

fierce on

the internet.

Just look at how many active websites exist today and you’ll realize why so many people focus all their efforts on SEO. One of the main goals when designing a website is to make it as easy as possible for the search engines to access your content, understand it, deem it valuable/relevant, and then rank it accordingly.

But what happens when your customers find your website and it’s built mainly to communicate with the search engine bots? SEO might get you the clicks, but your website copy, visuals, and content are what keep real people engaged.

Local SEO
  • Local Search Engine Optimization
  • Google My Business Listing
  • Testimonials
  • Relevant, local content creation
Technical SEO
  • Backlink Analysis
  • Performance Optimization
  • Schema & OpenGraph
  • Image Optimization
  • Video SEO
SEO for Ecommerce
  • Product Optimization
  • Category Optimization
  • Site & link Optimization
  • Analytics
  • Branding & Online Presence
Analytics
  • Google Analytics
  • Tag Manager
  • User Metrics
  • User Behaviour & Retention
  • Insights & Strategy

SEO Key Factors

  • appeals to the interests of your reader
  • engages readers in the subject matter
  • determines if your site or business can fulfill your customers needs
  • is well written and interesting, thorough, accurate and sufficiently detailed
  • always has a natural conclusion that points the reader towards the next steps with a call-to-action.

We investigate all these factors when working with you to improve your SEO.

1. Technical Score

Thanks to ever-increasing competition in the digital marketing space, steps need to be taken to ensure you are at the top of the game. Search Engine Optimization (SEO) is a huge factor for the success of a website and must be taken seriously.

Our technical audit includes an in-depth SEO analysis. There are a range of factors that can impact your SEO, including keywords, site and page structure and much more.

Google, Bing, Yahoo! and other Search Engines employ bots to constantly crawl the web, finding and indexing pages and websites. These bots perform an ever-increasingly in-depth range of tests and analyses before ranking your website in the search results.

As the search algorithms and technology change regularly, it is wise to perform regular audits. Unicycle Digital can assist with regular, “maintenance audits” for SEO as well as a full-fledged website audit that takes into account every crucial factor affecting your site.

2. Speed Score

Huge pages? Unreliable server? Way too much bloated JavaScript? Massive, un-optimized images? Long page load and server response times? So much impacts speed, and fast-loading and optimized pages will lead to higher visitor engagement and in the case of Ecommerce, customer retention and conversions.

At Unicycle Digital, we pride ourselves on having lightning fast websites. Let’s see how yours holds up to our Speed Test .

3. Mobile Score

Is your website mobile-friendly? Does your website have a responsive design? Mobile phones and tablets now account for well over half of all page views worldwide. As a result, your website has to be mobile-friendly.

Google now places extreme emphasis on mobile readability and usability.

In our Mobile test, we examine how your website looks and performs on a range of mobile devices.

4. The Human User Experience

The final human element that you won’t find on other audits. We rate your website for how it reads, looks, and feels to a human user.

We score you on how usable your website is for the average person who lands on it by having a team of trained guinea pigs perform a range of standard QA tasks. These include taking a look at your site structure to ensure that it’s user-friendly, manually testing responsiveness and checking your fonts and colours for consistency.

Next, we check your images and graphics for quality, your content for consistency, grammar and “scannability”, consistency in copy-writing style and a range of other factors that we can’t disclose, or the guinea pigs will get mad at us for revealing their secrets.

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