This new business was created in response to the COVID-19 pandemic. The owner saw an opportunity for an online ecommerce store for pre-loved children’s clothing, given the uncertainty of a second wave and what that could do for brick and mortar thrift shops. Their website was going to be key to the success of their business given they would not be operating a physical store. We worked with them to create the exact aesthetic they were looking for, providing brand guidelines with brand colours, fonts, logos, and social media assets.
Using Shopify, we built their ecommerce store creating custom collections for the many categories of clothing and accessories, custom forms to collect customer consignment details, and extensive back-end support to set-up automatic emails, marketing and customer support. Prior to the website launch, we provided extensive training so that the owner was able to take over the store and run it on their own, which was important to them. We loved working on this project as we got to help them put their best brand forward from the moment their store went live!